Partnerships

Partner with SPS Racing.

A place on the car is the beginning. Build a reason for your customers, employees and race fans to follow the team with you.

Ways to work together

Make the most
of race week.

  1. On the racecar

    Discuss a single race, an entry or a season, with branding built around the program that fits your plans.

  2. With the team

    Explore brand placement on crew apparel and pit equipment, with the race calendar and intended use agreed up front.

  3. In the story

    Race reports, driver features and work from the shop give a partnership a story to tell between race weekends.

  4. At the track

    Talk through the race, the guests you want to host and the experience you want them to have.

  5. Appearances and licensing

    Bring the team into a customer or employee event, or discuss licensed use of team marks. Dates and scope are part of the conversation.

Race selection, availability, category exclusivity and usage rights are agreed for each partnership. The team will help define a scope around your goals.